August 27, 2024 10am-10:30am Member Fee (Live only): Complimentary to LBA Member Banks Is it possible to increase the bank’s interchange income? Are contactless cards more secure? Do you really need to market debit cards? In this session, we will be confronting the biggest interchange questions headfirst. Join us as PRI demystifies common misconceptions in order to reveal the truth behind debit card profitability. Learn the truth behind the impact interchange can have on your bottom-line. Bank Senior Executives and Managers Candace DeBarger has 37 years in financial services, including 30 years at Mastercard. She has a foundation in debit card operations and technology, project management, and product management. The latter half of her career has been spent working with financial institutions under $10B in assets, helping them to grow and manage their debit and credit card programs. Candace has a deep understanding of network profitability, card program KPIs, card marketing strategies and the connection between an engaged card user and profitable checking customer.
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